Bill Petro has been helping organizations and individuals architect and build their social media strategy and create their unique brand online. He is a marketing and technology guru, leveraging over two decades of marketing leadership at industry leading companies. With 9 years of experience at EMC and 11 years at Sun, along with four high-tech startups, he’s developed expertise in social media and Web 2.0 technologies, information infrastructure, data storage, enterprise management software, and virtualization.

At EMC he served as Field Marketing Executive and Senior Sales & Partner Development positions and has promoted their offering through building a unique value proposition and delivering it around the world. He trained sales reps and partner reps in how to identify and manage opportunities to improve forecasting and speed time to revenue. He’s enabled channel executives to strategize and prioritize initiatives with resellers to to optimize mutual sales goals. He has been an in-demand speaker to executive-level customers to help craft custom solutions for their business challenges. Prior to EMC he held executive Marketing, Business Development and Sales positions at two Internet startup companies.

While at Sun, Bill held senior marketing positions in Product Management and International Marketing during which he helped rebrand the Solaris operating environment as he managed OS installation and file system technologies. He repositioned Sun’s Enterprise Management Software portfolio through a worldwide launch as he managed the storage management software product line. He also internationally launched Java Technology as well as desktop, server, and supercomputer product lines, meeting with press and analysts.

Bill has been a featured speaker at numerous industry, government, university and technology events internationally, including: address at the JavaOne Conference, EMEA Java Day seminars, Singapore CIO Forums and Telcom Conferences, Latin America Telco Summits, government, military and education leaders in Beijing and Kuala Lumpur, Colorado Springs Celebrate Technology, Victoria BC Strategies for Public Sector Transformation, Asia Enterprise Computing Seminars and Network Business Seminars, Namibia Networkers Conference, Milan i2u UniForum, Universities in Colombia, Malaysia, and Taiwan, and Venture Capital briefings.

Bill has served on the Board of Advisors for the College of Business and Administration at the University of Colorado, Colorado Springs as well as the Board of the Colorado Institute of Technology Transfer and Implementation (CITTI).

He earned his Bachelor’s Degree at the University of California, Berkeley and has done graduate work there and at the University of Colorado, Colorado Springs. He writes widely on Social Media, Technology Trends, Information Explosion, World Travel, Popular Culture, and History.

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